Our Story
Built from eight years of chasing invoices.
“If a story is not about the hearer he will not listen.”
So let’s make this one about you: the invoices you’re owed, the calls you don’t have time to make, and how AutoDebtor came to make them for you.
It always came down to the phone
Every business that sells on credit knows the quiet stress of the aged debtors report. A column of numbers that should have been money in the bank weeks ago. Reminders that get read and ignored. The polite fiction of “the cheque’s in the post.”
I learned early that emails rarely move an overdue invoice on their own. What moves it is a human, on the phone, at the right moment — friendly, prepared, and impossible to quietly ignore. The trouble is that those calls take time, nerve, and a good memory, and there are never enough hours to make them all.
Eight years on the other end of the line
I spent eight years in commercial credit control, including at Yang Ming — one of the world’s large container shipping lines, where the invoices are big, the supply chains are global, and “overdue” can mean a lot of working capital sitting still.
Thousands of calls taught me the pattern behind the ones that actually got paid: keep good records, call at the right time, listen properly, confirm the next step, and never let a promise slip through the cracks. Collections isn’t about being aggressive. It’s about being consistent when everyone else gives up.
What if every finance team had that?
Big companies can staff a whole credit-control desk. Most businesses can’t — so the chasing falls to a founder or a stretched finance person who already has ten other jobs.
So I asked a simple question: what if you could give any team a tireless, unfailingly polite caller — one that never forgets to follow up, hears what the customer actually says, and writes it all down? Not to replace the human relationship, but to make sure the follow-up always happens.
That became AutoDebtor
Upload your outstanding invoices, and AutoDebtor makes the calls with an AI voice agent. It introduces itself, talks through what’s owed, listens, and records the outcome — a promise-to-pay date, a payment window, a dispute, a call-back — then emails you a clean summary with the transcript.
It’s the discipline of a good credit controller, working through your ledger while you get on with running the business. Built by someone who spent years making those calls by hand, for the people who don’t have the time to.